From leaflet drops to 2.6 million patties | Bread & Butter Podcast Ep 92 Ft. Mike Williams
Description
This episode walks you through the rise of FlakeBake and the decisions that shaped one of the strongest growth stories in UK food. Mike shares how he moved from his dad’s takeaway in Peckham to a national rollout with Aldi. You see the early graft. Leaflets. Road deliveries. Late night orders. You learn why B2B changed everything. You see how he built trust with local businesses and why understanding your market gives you an advantage.He explains the impact of the last 5 years on the company and why he was ready to walk away. You hear how a TV show changed the direction of the business and the steps he took before the cameras rolled. Product testing. Data. Packaging. Food scientists. You learn why Aldi listed his product in 1,000 stores and why the launch sold out in hours.You get a real look into his approach to scale. Outsourcing. Team structure. Quality control. Negotiation. Working with manufacturers. Raising visibility through influencers. You hear how he handled setbacks, including unpaid invoices and credit risk.The episode also highlights the role of culture, community and family. You see how his Jamaican heritage shaped the product. You see how his father’s graft shaped his discipline. You see why he supports young entrepreneurs and why he pushes to build pathways for the next generation.If you want to understand growth with limited resources, this gives you a clear blueprint. The lessons here serve anyone building a product, growing a service, or planning to scale.Subscribe, share, and join the Patreon for ad-free episodes, early drops, and live sessions with Tayo & Eman.https://patreon.com/BreadButterPod?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_fan&utm_content=copyLink🎧 Tap in now, and don’t forget to Like, Share & Subscribe!The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!Instagramhttps://www.instagram.com/breadandbutterpodTiktokhttp://www.tiktok.com/@breadandbutterpodSpotifyhttps://open.spotify.com/show/2K5C6kp4dyDQ31NLF2dZBq?si=e363db3263344d09Apple Musichttps://podcasts.apple.com/us/podcast/bread-butter/id1732266147
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